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Boulder Bay Realty: Why Photography Matters


A picture is worth a thousand words, but in real estate, the photos of your home can be worth even more. When selling your home, photographs of the space offer buyers a great first impression of the house as they are scrolling on their computer searching for their dream home. In a world where everything is online and at the touch of our fingertips, the right photographs will help your home stand out amongst the rest.

Photographs are important in the real estate market for a number of reasons. First, it attracts potential buyers and helps them visualize what the space looks like and if they could make it their future home. Without those pictures, buyers don’t know what state the home is in, they don’t know what to expect from the space, and they can’t picture what their lives in the home would look like.

In fact, according to a survey done on people who currently own homes or are buying a new one, 84 percent of those surveyed said that if a home does not have any photos, they would not even consider looking at it (CBS News). This shows that the photographs do more than just present the space; they actively attract potential buyers, making it easier for a seller’s home to be marketable and visible in today’s real estate market.

Studies have shown that photographs not only initially attract buyers; they may also help homes sell for a better price.

According to the National Association of Realtors, “By having at least one photo on your residential listing online, you could increase the sales price by up to 3.9 percent. The more photos you add, the more you stand to gain too, researchers estimate. Sellers could net about $150 to $200 more for each photo they add.”

Photographs directly influence the amount the home sells for. Without them, the price of your home may drop, meaning you may not get a positive return on investment or you may net less money for buying your new home. In a market that is constantly changing and evolving, it’s crucial to take the necessary steps to stay ahead of the game and come out on top.

Lastly, in 2017, over 50 million homes were sold in the United States alone. New homes are constructed daily, and existing homes are put on the market every day, so that number could continue to grow each year. This is why it is vital to not only have photographs of the home accompanied with the listing, but also ones that accurately show what the home looks like and appeal to a buyer’s desire for style, cleanliness, updated features, and more.

While taking photographs of your on-the-market home may seem obvious, many sellers make common mistakes when marketing their home. Here are some tips for taking photographs that are compelling, attention-grabbing, and, most importantly, accurately show potential buyers your beautiful home.

First, invest in a decent camera. When using out-of-date equipment or cell phones, photographs can come out blurry or unflattering.

According to CBS News, “An out-of-focus image could indicate to a buyer that a seller doesn't take pride in the property, or even worse, it could mean the house has features worth hiding.”

You want to present your home accurately and proudly to potential buyers. Out of focus or blurry shots won’t show a nice kitchen or a well-laid out living room. All buyers will see is a photograph of what could be a kitchen…or is that a bathroom? Whatever the room, using crisp and clear photos will display your home and show buyers what it has to offer.

Next, stage your home. Staging involves reorganizing, redecorating, or even renovating the room. Whether it’s a new coat of paint, simple decorations like flowers or books, or even just decluttering the space, staging will show off the room and how it can be used, rather than having the buyer focus on personal items or a cluttered space. Read our article on why staging is important.

When you’re photographing, use natural light and complementary angles to your advantage. Natural light makes a room feel larger and more welcoming, while indoor lighting, like from a lamp or a fan, can make a room feel cave-like and small. Open some windows and open the blinds to let some natural light from the sun filter in and create a warm and inviting feeling in your home.

You also want to take photos from complementary angles. Stand in the doorway or in the corner of the room so you are including as much of the space as possible. If you only take photographs that show a portion of the room, this may deceive potential buyers or not accurately show what the space offers.

Lastly, touch up the photographs after you are done. Did the photos in the bedroom come out a little dark? Was there a glare from the sun in the living room? These things can be easily fixed in Photoshop, allowing you to present your home with good, touched-up, and clean photographs in your listing.

Of course, you can always have professionals take photographs of your home. Realty groups will often hire professional photographers, or if the agent has photography experience, they may take the photographs themselves. Regardless, it is a good idea to look on the realty group’s website to get a clear idea of the photo quality. Be upfront and honest with your realtor about the photography process and work with them to make sure your home is being presented in the most accurate and flattering way. Realty groups like Boulder Bay in Valparaiso excel at this open communication and are ready to help make this process easier by taking professional photos that are worth more than a thousand words. They have invested thousands of dollars in up to date technology to make sure your home is represented in the best manner. It doesn’t pay to cut corners when it comes to photography.

For more information about Boulder Bay Realty Group, please visit www.FreeHomeLookUp.com.

Boulder Bay Realty Group
259 Indiana Ave Suite B, Valparaiso, IN 46383
219-531-6683
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