Creativity is everywhere and it can be an incredibly powerful trait. From artists and designers to writers and musicians, creativity brings the imaginary to life and drives a lot of what makes living entertaining and interesting.

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So, you’ve just had an incredible idea that you think could change the world. Whether it’s a new gadget or an improved way of doing something, where do you turn to and what’s next after that ‘Aha!’ moment strikes?

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Today, it’s easier than ever to have a voice and to get your message out to people across the globe. The smartphones, tablets or laptops that we carry are incredibly powerful tools that make communicating with potentially millions of people just a couple of clicks away.

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Over the last half-century, we’ve seen a huge rise in the ways that technology plays a part in our daily lives. We now hold incredibly powerful computers in our hands everyday which allow us to communicate across enormous distances. For the companies creating these ever-improving devices, protecting their ideas and designs is vital to their success.

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In the ever-changing world of how companies market and brand themselves, protecting your identity, your logo and what makes you or your company unique is incredibly important. More and more our eyes are being drawn to logos, icons and graphics from companies that consumers have come to recognize and trust.

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The U.S. Patent Office grants various types of patents. Utility patents protect the way that an item works and is used, while design patents cover any items design and the way that item looks.

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Branding is an incredibly important part of creating a successful business or product. With the increase in a company's ability to reach potential customers with their products and services it’s vital to register and own any name, logo, or design associated with that company.

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Hartman Global IP Law, in Valparaiso, has been helping creators and inventors to get their ideas out into the real world through patents since 1990. Hartman Global can help take your idea or invention and turn it into a marketable product through their expertise of patents and patent law.

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Music is more accessible than it’s ever been and for music creators who sample or use other artists’ songs or sounds, whether it’s a whole song, a vocal melody, a guitar riff, or simply a drum beat, it’s vital to have some understanding of the rules around ‘Fair Use’ and ‘Copyright.’

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While the terms trademark and copyright both carry similar weight in regards to protecting the intellectual or designed property of an individual, company or organization, the differences between what these two terms represent is quite different.

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In this age of sharing and creating content, being aware of the fair use doctrine is an important thing for any content creator to be aware of. While the rules may seem straightforward and while most would assume that they would be safe to write or talk about any kind of content they choose, there are many factors to consider before you hit record.

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