A lot has changed in forty years. Back then, The Region’s landscape was different, and to make a commitment to doing business in Northwest Indiana at that time meant making a promise to a growing community that you were willing to do what it takes to grow with it.
Forty years ago, Southlake Nissan made that commitment to a community and a brand that was still introducing the world to the name Nissan after transitioning from Datsun, and forty years later they were recently honored by Nissan for their unwavering commitment to a brand and a community.
Four decades of service in a community does not happen by chance; the car industry, by nature, is full of dealerships that come and go; setting up shop and hoping customers will come. The dealerships that do stay, the ones that really last, are the ones like Southlake who never falter from their promise to provide the best service every time someone walks through their door, and never forget their goal isn’t to just sell a car, but make sure that anyone who comes in, whether they buy or not, leaves having a great experience.
“What has made us successful throughout the years is that we have always truly cared about the customer experience,” Owner, Mike Kors, who works alongside his son and General Manager, Sonny Kors, told IIMM. “We never want anyone to purchase a car and be unhappy about it.”
And for someone like Sonny, who has worked so closely with his dad Mike to help build the business to the fixture in the community that Southlake is today, the customer experience has always been about one thing that he has always held close to him: family.
“We always want to treat anyone who comes in like family,” added Sonny.
A lot has changed in forty years in Northwest Indiana, but as the plaque Southlake recently received symbolizes, the fact that good things come to businesses that value their customers and stay true to treating their community like family, has not.